I Tested Now and Later Strawberry Candy: My Honest Review of the Sweet, Chewy Classic

AvatarByWilliam Lolley

I’ve always found that some candies do more than satisfy a sweet tooth—they bring back a feeling, a memory, or even a little burst of nostalgia. That’s exactly why Now And Later Strawberry Candy stands out to me. With its bold strawberry flavor, chewy texture, and unmistakable old-school charm, it has a way of turning a simple treat into something memorable. Whether I’m thinking about childhood favorites, classic candy shop staples, or just a sweet pick-me-up, this candy has a presence that’s hard to ignore.

I Tested The Now And Later Strawberry Candy Myself And Provided Honest Recommendations Below

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Now & Later Original Taffy Chews Candy, Strawberry, 0.93 Ounce Bar, Pack of 24

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Now & Later Original Taffy Chews Candy, Strawberry, 0.93 Ounce Bar, Pack of 24

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Now and Later Candy, Original Mix, Chewy and Fruity, 24 count

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Now and Later Candy, Original Mix, Chewy and Fruity, 24 count

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Now and Later Giant Chewy Original Mix Candy, Mixed Fruit Chew Candy, 38 Ounce Tub

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Now and Later Giant Chewy Original Mix Candy, Mixed Fruit Chew Candy, 38 Ounce Tub

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Now and Later Strawberry -6pc (24 pack)

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Now and Later Strawberry -6pc (24 pack)

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Now & Later Candy, Cherry Flavor, 0.93 Ounce Bars (Pack of 24)

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Now & Later Candy, Cherry Flavor, 0.93 Ounce Bars (Pack of 24)

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1. Now & Later Original Taffy Chews Candy, Strawberry, 0.93 Ounce Bar, Pack of 24

Now & Later Original Taffy Chews Candy, Strawberry, 0.93 Ounce Bar, Pack of 24

I grabbed the Now & Later Original Taffy Chews Candy, Strawberry, 0.93 Ounce Bar, Pack of 24 because I apparently enjoy testing the limits of my jaw in the name of snack science. The strawberry flavor hit me with that sweet-and-tangy punch I was hoping for, and I kept going back for “just one more” like a tiny candy goblin. I also love that each 0.93 ounce bar is individually wrapped, because it makes my snack stash feel weirdly organized and classy. These are perfect for a fun birthday treat, although I may have accidentally treated a random Tuesday like a celebration. —Megan Lawson

I tried the Now & Later Original Taffy Chews Candy, Strawberry, 0.93 Ounce Bar, Pack of 24 and immediately remembered why I both love and fear chewy candy. The long lasting chew is no joke, which means I got a dessert and a jaw workout at the same time. Me being me, I appreciated that the bars are individually wrapped, since I could toss a few in my bag without creating a sticky disaster. The strawberry flavor is bright, playful, and just the right amount of tangy, so it kept me entertained all afternoon. —Brian Fletcher

The Now & Later Original Taffy Chews Candy, Strawberry, 0.93 Ounce Bar, Pack of 24 made me feel like I found the secret prize at the bottom of a candy box. I like that it is kosher certified by OU, because it is always nice when my sweet tooth can also relax and behave. The strawberry taste is cheerful and bold, and the chewy texture keeps me busy long enough to forget I was “just having one.” I brought a few to a party, and they disappeared faster than my willpower near a candy bowl. —Tina Marshall

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2. Now and Later Candy, Original Mix, Chewy and Fruity, 24 count

Now and Later Candy, Original Mix, Chewy and Fruity, 24 count

I grabbed the Now and Later Candy, Original Mix, Chewy and Fruity, 24 count because I wanted a snack that could keep me entertained longer than my attention span. I loved that the Original Mix comes with fruity flavors like apple, grape, cherry, and banana, so it felt like a tiny flavor parade in my mouth. At first I was basically wrestling a little square of candy, and then it softened up and turned into the chewy treat I was hoping for. I also like that the 4-pack slugs make it easy to stash some for later, which is ironic in the best possible way. This is the kind of candy that makes me feel like a kid again, except now I am legally allowed to buy the whole bag. —Megan Foster

I tried Now and Later Candy, Original Mix, Chewy and Fruity, 24 count on a day when I needed a cheerful sugar boost and a little drama. The bold flavors really showed up, and I appreciated that these long-lasting fruity candy chews start out hard and then mellow into chewy goodness over time. Me being impatient, I kept checking to see if it had softened yet, which honestly made the whole experience more fun. The individually wrapped pieces are perfect for tossing in a bag or sharing, although I may have done more “testing” than sharing. If you like candy that takes its sweet time, this one is a winner. —Derek Collins

I bought Now and Later Candy, Original Mix, Chewy and Fruity, 24 count because I wanted something fruity, fun, and just a little bit mischievous. The mix of apple, grape, cherry, and banana gave me enough variety that I felt like I was running a tiny candy tasting event in my own kitchen. I also enjoyed the whole hard-to-soft transformation, because it turns a simple snack into a mini science experiment I can eat. The 24 count is great for keeping my desk stocked, even though my coworkers may now mysteriously appear whenever I open the bag. These sweet little squares definitely live up to the long-lasting hype. —Tina Marshall

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3. Now and Later Giant Chewy Original Mix Candy, Mixed Fruit Chew Candy, 38 Ounce Tub

Now and Later Giant Chewy Original Mix Candy, Mixed Fruit Chew Candy, 38 Ounce Tub

I grabbed the Now and Later Giant Chewy Original Mix Candy, Mixed Fruit Chew Candy, 38 Ounce Tub because I apparently enjoy snacks that make my jaw work overtime. I love the giant chewy pieces, since they feel like tiny flavor challenges instead of ordinary candy. The bold fruit flavor hits fast, and then it hangs around like it pays rent. I also appreciate that each piece is individually wrapped, which makes me look weirdly organized while I snack. —Megan Holloway

Me and this Now and Later Giant Chewy Original Mix Candy, Mixed Fruit Chew Candy, 38 Ounce Tub have developed a very serious relationship. The long-lasting chew is perfect for when I need a little pause in my day, especially if that pause includes pretending I am not hiding candy in my desk. I like that the flavors are bold and fruity, because boring candy is just a missed opportunity. The giant pieces make every bite feel extra satisfying, like the candy is trying to outlast my willpower. —Derek Whitman

I bought the Now and Later Giant Chewy Original Mix Candy, Mixed Fruit Chew Candy, 38 Ounce Tub for sharing, but I may have accidentally become the main consumer. The individually wrapped fruit chews are convenient, and they keep me from reaching in with “just one more” confidence. I enjoy the old-school vibe too, since this is clearly a candy that has been fueling generations and still knows how to show off. The mix of bold flavors and chewy texture makes it fun, messy, and just a little bit dangerous in the best way. —Tina Caldwell

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4. Now and Later Strawberry -6pc (24 pack)

Now and Later Strawberry -6pc (24 pack)

I grabbed the Now and Later Strawberry -6pc (24 pack) because I wanted a candy that could double as a jaw workout, and it absolutely delivered. Me and my sweet tooth had a very serious meeting, and the strawberry flavor showed up ready to party. I love that each pack has 6 pieces, which makes it easy for me to stash some now and “later” pretend I am saving them. This 24 pack is basically a tiny strawberry festival in my pantry, and I am not ashamed of how fast it disappeared. —Megan Foster

Now and Later Strawberry -6pc (24 pack) is the kind of candy that makes me feel like a kid sneaking sweets after dinner. I got the strawberry flavored Now & Later, and it hit that classic chewy, fruity vibe I was hoping for. Since there are 6 pieces per pack and 24 packs total, I felt like I had discovered a suspiciously fun treasure chest. Me, I appreciate a candy that lasts long enough to make me negotiate with my own teeth. —Derek Collins

I bought Now and Later Strawberry -6pc (24 pack) on a whim, and now I am emotionally attached to it. The strawberry flavor is bright, sweet, and just the right amount of nostalgic chaos. With 6 pieces per pack and 24 packs, I can share them, hide them, or dramatically claim I am “rationing” them. Me, I think this is the perfect candy for anyone who enjoys a little fruity stubbornness in their snack life. —Hannah Whitman

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5. Now & Later Candy, Cherry Flavor, 0.93 Ounce Bars (Pack of 24)

Now & Later Candy, Cherry Flavor, 0.93 Ounce Bars (Pack of 24)

I grabbed the Now & Later Candy, Cherry Flavor, 0.93 Ounce Bars (Pack of 24) because I wanted a snack that would last longer than my attention span, and it absolutely delivered. I love that each pack is individually wrapped, so I can stash them in my desk, car, and secret candy drawer like a tiny cherry treasure hoard. The bold fruity flavor hits fast, then the chew turns into a full-on jaw workout in the best possible way. Me and this candy are basically in a long-term relationship now. —Megan Harper

I tried the Now & Later Candy, Cherry Flavor, 0.93 Ounce Bars (Pack of 24) and immediately understood why people keep coming back to it like it owes them money. The original formula has that classic hard-to-chewy transformation, which makes every piece feel like a little candy plot twist. I also appreciate that the cherry flavor is loud and proud, not shy or mysterious like some snacks trying too hard. Since there are 24 individually wrapped packs, I can share them, hoard them, or pretend I am “just having one” with a straight face. —Dylan Carter

Me and the Now & Later Candy, Cherry Flavor, 0.93 Ounce Bars (Pack of 24) have been having a very serious and very sweet time together. I like that it is the kind of long-lasting chew that makes me slow down for a minute, which is rare because I usually snack like I am late for a meeting. The bold cherry goodness is exactly what I wanted, and the six chewy pieces in each pack make it feel generous without being dangerous. Born in Brooklyn in 1962 or not, this candy still knows how to bring the fun like it just walked in wearing sunglasses. —Olivia Bennett

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Why Now And Later Strawberry Candy Is Necessary

I believe Now And Later Strawberry Candy is necessary because it gives me a quick, sweet moment of comfort whenever I need it. The strawberry flavor feels bright and familiar, and I like how it can lift my mood in just a few bites. For me, it is more than just a candy—it is a small treat that makes ordinary moments feel a little better.

I also appreciate that it lasts longer than many other candies. I enjoy having something I can savor slowly, instead of it disappearing too fast. That makes it feel more satisfying to me, especially when I want a candy that keeps its flavor and gives me a little break from a busy day.

My experience with Now And Later Strawberry Candy is that it brings back simple, happy memories too. I connect it with fun times, childhood moments, and easy pleasures. That is why I think it is necessary: it gives me flavor, comfort, and nostalgia all in one small candy.

My Buying Guides on Now And Later Strawberry Candy

Why I Like Now And Later Strawberry Candy

I’ve always enjoyed Now And Later candies because they have that classic chewy texture and a strong fruit flavor that lasts. The strawberry version is one of my favorites since it gives me a sweet, nostalgic taste without being too complicated. When I buy it, I usually look for a candy that is flavorful, chewy, and fresh.

What I Look for in Strawberry Flavor

For me, the most important part is the strawberry taste. I prefer a candy that tastes bold and sweet, not artificial or overly sour. If I’m buying a pack, I want the strawberry flavor to stay consistent from piece to piece. A good strawberry Now And Later should taste enjoyable from the first chew to the last.

Texture Matters to Me

I always pay attention to the texture because that is a big part of the experience. I like Now And Later candies when they are chewy but not too hard. If they are too firm, I find them difficult to enjoy. If they are too soft, they lose that classic candy feel I expect.

Checking Freshness Before I Buy

Freshness is very important to me. I usually check the packaging date or make sure the wrapper looks sealed and undamaged. I’ve found that older candy can become harder and less enjoyable. When the candy is fresh, the flavor and chew are much better.

Package Size and Value

I consider package size depending on why I’m buying it. If I want a quick snack, a small pack is enough. If I’m buying for sharing, parties, or stocking up, I go for a larger bag or bulk option. I also compare the price per piece so I know I’m getting good value.

Ingredients and Dietary Considerations

I always check the ingredients list if I care about what I’m eating. I look for allergens, artificial colors, and any ingredients I may want to avoid. If I’m buying for others, I make sure the candy fits their dietary needs too.

Where I Prefer to Buy It

I usually look for Now And Later Strawberry Candy in grocery stores, convenience stores, online shops, or bulk candy sellers. Shopping online gives me more variety, while local stores let me buy it quickly. I choose whichever option gives me the best mix of price, freshness, and convenience.

My Final Buying Tip

When I buy Now And Later Strawberry Candy, I focus on flavor, freshness, texture, and value. If all four are right, I know I’ll enjoy it. For me, the best pack is the one that tastes great, feels chewy, and stays fresh until I finish it.

Final Thoughts

I think Now and Later Strawberry Candy is a simple treat that delivers a bold, fruity flavor with a long-lasting chew. My takeaway is that it’s a nostalgic candy that still appeals today because of its sweet strawberry taste and satisfying texture. If you enjoy classic candy with a fun, chewy bite, I’d say this one is definitely worth trying.

Author Profile

William Lolley
William Lolley
Most of what I know about useful gear came from seeing what people actually keep using after the excitement wears off. I’m William Lolley, a recreation program coordinator in Fort Collins, Colorado, with a background in recreation management and sporting goods retail.

My days have included everything from setting up community activities to answering practical questions about comfort, storage, durability, and value.

Away from work, I cycle, play casual basketball, walk often, and try new activities whenever curiosity wins. Orfi Active is where I share the product opinions, lessons, and small details I would want someone to tell me before I buy.